Food retailer, Asda, has added over 50 products to it’s new futuristic aisle which is the first in the UK of it’s kind.
The supermarket giant has added multiple new products from many big name brands including Coca-Cola, Yorkshire Tea, Napolina, Tilda, Mars and Kellogg’s to it’s first ever sustainability store in Leeds.
Customers can take their own containers to fill up on items such as tea, coffee, rice, pasta and washing powder, MEN reports.
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Shoppers purchasing Coke or Coke Zero can buy a prefilled one litre glass bottle which can then be returned to the store once finished with, customers will get 20p off their shopping for each deposit.
LeedsLive Reporter Lucy Thornton at the refill station at Asda, Middleton
Asda have also removed the outer plastic wrapping on several popular Heinz and Asda brand canned multipacks, including beans and soups.
The addition of the new products are the most recent step in Asda’s mission to encourage customers to reduce, reuse or recycle plastic packaging.
The new products available in the Middleton store this week include:
- Prefilled 1 Litre glass bottles of Coca-Cola Original Taste and Zero Sugar, which can be returned to the store when empty and deposited into a reverse vending machine. Customers get 20p off their shopping for each deposit, while Coca Cola clean and reuse each bottle
- An increased range of cereals including Kellogg’s Special K, Bran Flakes and Crunchie Nut Corn Flakes Nestle’s Shredded Wheat Bitesize as well as Asda Own Brand Cornflakes and Rice Snaps
- A range of Yorkshire Tea products such as Original, Decaf and Gold tea bags as well as loose tea
- More dried products such as Napolina Rigatoni, fusilli, penne pasta and Tilda basmati and jasmine rice
- Mars pet food such as Whiskas, Chappie and Pedigree, as well as Dreamies cat treats
- Silver Spoon sugar and own brand home baking and snacking including a selection of treats, seeds and nuts
The store’s refill zone has already proved to be extremely popular with customers since it opened last October, with several products outstripping packaged sales and many shoppers travelling from outside the local area to shop sustainably.
Following the addition of the 50 new lines, customers will now have a choice of 76 different products in refillable format at the store.
Susan Thomas, Director of Commercial Sustainability at Asda, said: “We have always said that working in partnership with other likeminded businesses will be vital if we are to persuade people to shop more sustainably.
“We are very pleased to secure the backing of some of the UK’s most recognisable consumer brands which means we can offer customers even more of their favourite products in refillable format.”
A spokesperson for ASDA added: “The changes in store are part of our test and learn approach, working with customers to understand what works for them and taking steps to help make sustainable shopping as accessible as possible.
“We recently announced that we are rolling out the refill proposition to four more stores before the end of the year – Rugby, Milton Keynes, Toryglen and York.
“It’s all part of our commitment to remove three billion pieces of plastic from our own-brand products by 2025 and introduce over 40 refillable products by 2025.”
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